Alanui is a Milan-based luxury knitwear label built around a single signature piece: an oversized, buttonless jacquard cashmere cardigan finished with fringing. It was started by siblings Carlotta and Nicolò Oddi after a vintage cardigan found at a Pasadena flea market, and showed its first collection in March 2016. The founders bought back New Guards Group's stake in 2025, returning the brand to independence.
Key facts
- Founded by Carlotta and Nicolò Oddi; first collection shown in March 2016
- Name means 'long path' in Hawaiian
- New Guards Group invested in 2017; the Oddi siblings repurchased the stake in March 2025
- Signature cardigans retail around €2,250–2,550
Fibres and construction
Alanui works principally in Cashmere. Construction and techniques associated with the house include jacquard and fringed. It is based in Italy, a country that is the largest and most influential luxury knitwear producer.
How to judge Alanui quality
- For cashmere pieces, look for a stated micron count or grade, 2-ply yarn for sweaters, and a dense knit with no daylight through plain areas. See the cashmere grading guide.
Similar houses
Alanui: frequently asked questions
Where is Alanui knitwear made?
Alanui is based in Milan, Italy. Founded by Carlotta and Nicolò Oddi; first collection shown in March 2016.
What is Alanui known for?
Alanui is known for the oversized jacquard cashmere fringed cardigan, made in Italy. Its principal fibres are Cashmere.
Is Alanui a luxury brand?
Alanui sits in the ultra-luxury tier of this index (typically above $1,000 for a sweater). Its construction methods include jacquard and fringed. It is listed here on the basis of fibre quality, construction and provenance rather than price alone.
How much does Alanui knitwear cost?
Alanui is typically above $1,000 for a sweater at the time of writing. Signature cardigans retail around €2,250–2,550
Sources
- https://www.alanui.it/
- https://wwd.com/business-news/mergers-acquisitions/alanui-founders-buy-back-stake-from-new-guards-group-ngg-1237056692/
Facts verified against the sources above on 16 September 2026. Prices are indicative and change; check the house's own site.