Loro Piana is an Italian luxury house founded in 1924 by Pietro Loro Piana, built on trading wool and fine fabrics before becoming a full clothing maison. It is among the world's largest buyers of cashmere and the dominant name in vicuña, and its Baby Cashmere knitwear sits at the very top of the market. LVMH has held majority control since 2013.
Key facts
- Founded in 1924 by Pietro Loro Piana; headquartered in Milan with mills in the Biella district
- Majority-owned by LVMH since 2013
- Known for Baby Cashmere (from kid goats, around 13–13.5 µm) and vicuña, the rarest knitting fibres
- Men's baby cashmere knitwear on the official US store runs roughly $1,950–2,650
Fibres and construction
Loro Piana works principally in Cashmere, Vicuña, Merino wool, Silk & silk blends, Sea Island & long-staple cotton. Construction and techniques associated with the house include fully-fashioned and intarsia. It is based in Italy, a country that is the largest and most influential luxury knitwear producer.
How to judge Loro Piana quality
- For cashmere pieces, look for a stated micron count or grade, 2-ply yarn for sweaters, and a dense knit with no daylight through plain areas. See the cashmere grading guide.
- Merino quality depends on micron (extra-fine is under 18.5 µm) and on worsted spinning; fine-gauge pieces (21–30 gg) are a technical speciality worth paying for.
- Genuine vicuña carries CITES-compliant labelling identifying origin; it is usually undyed and priced in the thousands.
- This house knits fully-fashioned: check for fashioning marks along the armhole and flat, linked seams inside — the signatures of shaped, stitch-by-stitch construction.
Similar houses
Loro Piana: frequently asked questions
Where is Loro Piana knitwear made?
Loro Piana is based in Milan, Italy. Founded in 1924 by Pietro Loro Piana; headquartered in Milan with mills in the Biella district.
What is Loro Piana known for?
Loro Piana is known for baby cashmere and vicuña knitwear from the world's leading rare-fibre house. Its principal fibres are Cashmere, Vicuña, Merino wool, Silk & silk blends and Sea Island & long-staple cotton.
Is Loro Piana a luxury brand?
Loro Piana sits in the ultra-luxury tier of this index (typically above $1,000 for a sweater). Its construction methods include fully-fashioned and intarsia. It is listed here on the basis of fibre quality, construction and provenance rather than price alone.
How much does Loro Piana knitwear cost?
Loro Piana is typically above $1,000 for a sweater at the time of writing. Men's baby cashmere knitwear on the official US store runs roughly $1,950–2,650
Sources
Facts verified against the sources above on 16 September 2026. Prices are indicative and change; check the house's own site.